Background
Expedia Group branded customer care support agents (located throughout Philippines, San Salvador, Egypt, North America) face the challenge of having to use different tools and applications (GDS, Classic Voyager, Voyager Flights, Eureka, Brand Site for Agents, etc.) to exchange customer flight bookings. On the Voyager Flights tool, agents have to manually determine penalty, change fee policy, and booking class rules which if done inaccurately lead to airline debit memos that adversely impact the business.
Incomprehensible system errors due to issues in downstream services and the inability to display information due to out of sync booking information when backend systems pull from different data stores also add to the pain points agents experience. When the agents don't know what their next step should be to resolve their customer's problems it leads to dissatisfaction. Tier 2 and Tier 3 agents have to memorize 15+ key commands for the different GDS systems they use to service flight bookings. There existed an opportunity to make a more user friendly interface that could quickly give the agents the information they need and reduce their average handling time.
Design Process
My Role
As the main designer on the project, I worked with the business owner, creative director, product managers, program managers, content strategist, testers, developers, service & delivery, and learning development teams to alleviate the customer pain points and improve the experience faced by the phone agents on complex flight exchange cases. I was a mentor to the designer working on customer self-service flight change. I drafted a design schedule for both our areas and reviewed the other designer's work. I designed around the constraints of an existing visual and interaction style guide and took into consideration the agent's current work flow for how they exchange flights in their current tool. I looked at their mental model for how other products were exchanged in the tool that I'd be building upon. I made design prioritization tradeoffs due to technical and resource limitations and followed design principles around simplicity, focus, clarity and efficiency in the user experience.
Customer Needs
• Improve user experience and increase user confidence. Make it easy and efficient for call center agents to service US and Canadian point of sale flight booking exchanges.
• Improve CSAT (customer satisfaction) for high volume and high effort calls.
• Reduce the customer effort required for 31% of flight exchanges
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Business Goals
• Reduce operating costs and optimize the business by increasing the customer's ability to self-service.
• Reduce AHT (average handling time) and agent error costs.
• Reduce call propensity by at least 1% (target: 20%).
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Understanding the user: Call Center Agents
When I interviewed and observed call agents at the different customer care centers, I saw they were on the phone with the customer an average of 5 to 15 minutes for simple cases and 30 minutes for complex ones. And, in extreme cases, like those due to weather related schedule changes, an agent could spend 1.5 hours on the phone with the customer and airlines. Customer call time increases for cases that need higher tier level agents/supervisors access and approval.
Call center agents are able to exchange flights for customers.
Call center agents are able to exchange flights for customers.
Design Planning
• Participated in Project Inceptions to gain a shared vision of business priorities, strategy and project scope from Product Management, Line of Business, Development, and additional cross-functional teams. Met with Learning & Development to understand agent workflows and flight exchange and cancel policies and Content Strategists on the Eureka Knowledge Base Tool that agents depend on.
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• Drafted and presented design schedule to product management and development/test teams based on dev milestones and the scope of the project.
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• Participated in working sessions with PM/DEV/TEST to discuss project scope and technical constraints. Group white boarding sessions to agree on user experience and user flow with shared understanding of data model, and business requirements.
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• Created an html design index and Confluence page for the project that displayed the task flow diagrams and links to prototype, mockups deliverables, and redlines/annotations.
Understanding the problem space
Met with my PM/Business owner to gain more background on the flight business and strategy on why the project was important. I learned about the tools the agents use and training they go through.
Research
• Observed and interviewed call center agents to understand their workflow and escalation process for the different agent types: Tier 1, Tier 2, and Tier 3 (Complex Air Agents).
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• Consulted with subject matter expert from the service delivery team and the line of business product managers on knowledge collected from past survey results and call center agent visits. The goal was to understand the issues that had the biggest impact on the business and the user experience pain points.
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• Competitive analysis and heuristic evaluation of airline websites (United, Alaska, etc.).
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• Task analysis and evaluation of the current user experience (Voyager Flights tool) that was being used to exchange, cancel, and void flights by Tier 1 agents in US/CANADA.
• Researched how the GDS is being used by Tier 2 agents and Complex Air agents.
User Scenarios
Identified key scenarios and use cases. Created wireframe screens in Sketch. Built out multiple prototypes in Axure for usability testing.
User Task Flow Diagram
I delivered scenario flows for the different use cases and handed off design for the following screen deliverables: Select Flights/Travelers, Search, Search Results, Review, Confirmation, and confirmation email template. I contributed to the style guide by introducing a new layout pattern on the Review screen for displaying the amount due for a flight exchange.
For the customer self-service portion, I delivered on the review, checkout, and confirmation user experience and ensured the end to end self-service flow worked for responsive web.
Design Deliverables
Created an html index page for the designs. Planned for a design schedule that took into consideration the multiple design iterations with usability testing as well as feedback from reviews with business owners.
Drafted a schedule and worked with dev team on alignment of the design deliverable dates would work with the dev milestones.
Drafted a schedule and worked with dev team on alignment of the design deliverable dates would work with the dev milestones.
Focus Group Session
Agents prioritized most common used tasks they use in Voyager Flights.
Background
Expedia Group branded customer care support agents (located throughout Philippines, San Salvador, Egypt, North America) face the challenge of having to use different tools and applications (GDS, Classic Voyager, Voyager Flights, Eureka, Brand Site for Agents, etc.) to exchange customer flight bookings. On the Voyager Flights tool, agents have to manually determine penalty, change fee policy, and booking class rules which if done inaccurately lead to airline debit memos that adversely impact the business.
Incomprehensible system errors due to issues in downstream services and the inability to display information due to out of sync booking information when backend systems pull from different data stores also add to the pain points agents experience. When the agents don't know what their next step should be to resolve their customer's problems it leads to dissatisfaction. Tier 2 and Tier 3 agents have to memorize 15+ key commands for the different GDS systems they use to service flight bookings. There existed an opportunity to make a more user friendly interface that could quickly give the agents the information they need and reduce their average handling time.
Design Process
Windows Live Mail: Photomail
Improved user experience for sharing photos. Delight customers in ways that go beyond what they can do today.
GOALS
Customers were facing the following pain points in mail messaging when sharing photos:
— File size attachment limit.
— Hard to organize and download photos from multiple emails.
— No visual cue on what attached photo(s) look likes.
— Time consuming. Limited engagement.
APPROACH
I was the user interface designer working on the photo sharing experiences that lived within Windows Live Mail and Hotmail for Wave 4 release in 2009 - 2010. I created a design experience that allowed customers to quickly and easily share life memories through text, photos, and/or videos without the worry of file attachment sizes.
Created the ui in Windows Mail that enables customers to share photos in a variety of layouts. The photos are stored online and play in a slideshow. These photomail albums appeared in the Windows Live Services of: Mail, LiveWriter, Hotmail, and Windows Live Home, Profile, and Spaces.
Target Audience:
Broad customer segment. Design must appeal to the sender and the recipient of the mail message.
I thought through the emotional and mental model a customer has when sharing memories with their family and friends. I evaluated the competitor landscape and evaluated the current user experience. I mapped out task flows, wireframes, and low fidelity mockups. I partnered with pm/dev on an interactive prototype for Windows Live Mail's photosharing experiences through three usability tests. I reviewed the ux designs and collaborated with Windows Live Mail designer, design lead, business owners, content writer, and developer stakeholders to refine the user experience. Through the usability sessions my user researcher conducted, I was able to validate the customer's desire to have different photo layouts, add captions, and re-order photos. It also showed customers did not like having their photos deleted after 30 days.
PROCESS
I did early explorations and visualizations of photo album templates and worked with the visual designer on the final styles that would be shared across Windows Live Mail and Windows Live Writer. The final deliverables can be seen on the Live Writer Project. I designed the command toolbar for formatting the photo album to be quick and easy for the customer to identify and customize the album style they want.
Worked with two product managers, one program manager, usability researcher, content writer, and design manager. Collaborated with two visual designers and product designer on visuals and iconography. Updated designs based on feedback from customers and business stakeholder and technical reviews. Worked with development team in bi-weekly meetings and standups.
Final deliverables included final mockups, design spec, redlines, and visual assets used. Reviewed builds and logged and helped triage bugs for final polish.
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IMPACT
— 30% increase in photo sharing via photomail instead of file attachments. This saved company file cloud storage costs.
— Deepened customer engagement for using Windows Live services and feedback from customers and reviews was favorable.
— Design used platform ribbon control which improved user experience consistency and maintenance costs.
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— View video of Windows Mail (Photomail)
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